Welcome to Pure Iceland Tours! By accessing, browsing, using, and/or completing a reservation through our website (mobile and desktop), you confirm that you have read, understood, and accepted the terms and conditions outlined below.

About Us

Pure Iceland Tours is a dedicated tour operator offering a variety of tours throughout Iceland. If you encounter any issues while booking on our website (www.pureicelandtours.com), please reach out to our Customer Support Team at pureiceland.tours@gmail.com.

Booking Responsibilities

When booking your tour, please ensure you provide accurate and complete information. It is your responsibility to verify all details on your confirmation and related travel documents for correctness. Should you notice any discrepancies—such as incorrect dates or participant numbers—contact Pure Iceland Tours immediately. Changes may not be possible as the departure date approaches. We are not liable for any mistakes made during the booking process.

Changes and Cancellations

Pure Iceland Tours reserves the right to alter itineraries and schedules as necessary due to adverse weather conditions or other unforeseen factors (including force majeure). We are not responsible for expenses or costs arising from issues beyond our control, such as flight delays, cancellations, injuries, weather events, or natural disasters. You must provide us with accurate contact information to receive updates about any changes to your booked services.

1. Pricing

All prices for services provided by Pure Iceland Tours are listed in Icelandic Krona (ISK). Prices in other currencies are indicative and subject to exchange rate fluctuations. Pure Iceland Tours is not liable for currency changes or additional fees beyond our control (e.g., bank charges).

We reserve the right to adjust our rates due to economic factors such as currency fluctuations, inflation, increased supply costs, and tax changes. Changes in VAT or taxes will affect all reservations, regardless of previous confirmations or payments. All rates include VAT and are subject to change based on official tax adjustments.

2. Pick-up and Drop-off Services

We offer convenient pick-up and drop-off services for our tours. It is your responsibility to provide your preferred pick-up location and be ready on time. You will receive details about your pick-up time and location in your booking confirmation.

Please note that missing your scheduled pick-up does not entitle you to a refund. Ensure you are at the designated location from the start of the pick-up window. If you miss your tour, contact us promptly to discuss possible rescheduling, which will depend on availability.

3. Travel Insurance

We strongly recommend obtaining travel insurance prior to your trip. This insurance should cover potential cancellations, including those due to unforeseen circumstances. It is your responsibility to secure comprehensive coverage.

4. Weather and Conditions

Iceland's weather can change rapidly, particularly in winter. All outdoor activities are subject to weather conditions, and for your safety, we may change your itinerary or cancel tours if necessary. If we cancel due to weather, you will receive a full refund. However, if you decide to cancel due to weather concerns, refunds will not be issued.

Our guides are trained to prioritize safety and will make decisions based on current conditions. Please respect their authority in these matters.

If a significant portion of the tour cannot be conducted due to unforeseen circumstances, we will issue a partial refund based on the activity's cost, not a percentage of the total tour price.

5. Appropriate Attire

Participants must wear appropriate footwear and clothing suitable for outdoor conditions. We reserve the right to deny participation to anyone inadequately dressed, as this could compromise safety.

Given the variable Icelandic weather, it’s essential to be prepared for rain, wind, and cold, even in summer. Our guides will determine your fitness to participate based on your attire. No partial refunds will be granted if you are unable to join an activity due to unsuitable clothing.

6. Assumed Risk

All activities are undertaken at your own risk. Participants must conduct themselves properly and adhere to our guidelines. You are fully responsible for your safety. Pure Iceland Tours does not accept liability for accidents resulting from your actions or events beyond our control (force majeure). By purchasing a tour, you accept these conditions and acknowledge your responsibility for your participation. You may also be required to sign a liability waiver or medical disclosure form.

Please read the tour description carefully. If you have any doubts about your ability to participate in all activities, contact us before the tour.

7. Alcohol and Drugs

We reserve the right to refuse service to anyone we believe is under the influence of alcohol or drugs. No refunds will be issued in such cases. Our guides may also refuse participation to anyone whose behavior is disruptive or poses a risk to others. Full cancellation charges will apply in these situations.

8. Feedback

We value your feedback and encourage you to share your experience with Pure Iceland Tours. Your insights help us improve our services.

9. Liability

Pure Iceland Tours is not liable for losses or expenses due to delays or changes in flights, injuries, damage, or other unforeseen events (force majeure). Estimated tour durations are standard and may vary based on road or weather conditions. While we strive for punctuality, delays may occur, and we are not responsible for any losses incurred as a result.

10. Cancellation Policy

We ask that all cancellations be made via phone or email with as much notice as possible. In accordance with Icelandic business practices, cancellation fees will apply as follows:

• Full refund if cancellation is made at least 48 hours prior to departure.

• No refund if cancellation is made within 48 hours of departure.

11. Privacy Policy

All personal information is confidential and will not be shared with third parties. While we partner with trusted companies within the Icelandic tourism sector, these sites have their own privacy policies, and we are not responsible for their content or activities.

12. Governing Law

This agreement is governed by Icelandic law. Any disputes arising from this agreement shall be brought before the South Iceland District Court.